WalMart to Market Own Brand of Wine

Oxford · 01-27-2003, 11:06 PM

Bentonville, Ark (AP) Some Wal-Mart customers will soon be able to sample a new
discount item; Wal-Mart's own brand of wine. The world's largest retail chain is
teaming up with E & J Gallo Winery of Modesto, Calif., to produce the spirits at an
affordable price, in the $2-$5 range. While wine connoisseurs may not be inclined
to throw a bottle of Wal-Mart wine into their shopping carts, there is a market for
cheap wine, says Kathy Micken, Professor of Marketing at Roger Williams University
in Bristol, RI. She said, 'The right name is important.'

So, here we go: the top 12 suggested names for Wal-Mart Wine:

12. Chateau Traileur Parc
11. White Trashfindel
10. Big Red Gulp
9. Grape Expectations
8. Domaine Wal-Mart 'Merde du Pays'
7. NASCARbernet
6. Chef Boyardeaux
5 Peanut Noir
4. Chateau des Moines
3. I Can't Believe It's Not Vinegar!
2. World Championship Riesling

And the number 1 name from Wal-Mart Wine...

1. Nasti Spumante

Cheers!

:drink:

:right: :nod:

NRAJOE · 01-28-2003, 01:52 PM

Yummy! I'm there! :drink:

01-27-2003, 11:06 PM	#1
Oxford Super Moderator Join Date: Mar 2002 Location: Gladstone, Missouri Posts: 13,023 Blog Entries: 4	WalMart to Market Own Brand of Wine Bentonville, Ark (AP) Some Wal-Mart customers will soon be able to sample a new discount item; Wal-Mart's own brand of wine. The world's largest retail chain is teaming up with E & J Gallo Winery of Modesto, Calif., to produce the spirits at an affordable price, in the $2-$5 range. While wine connoisseurs may not be inclined to throw a bottle of Wal-Mart wine into their shopping carts, there is a market for cheap wine, says Kathy Micken, Professor of Marketing at Roger Williams University in Bristol, RI. She said, 'The right name is important.' So, here we go: the top 12 suggested names for Wal-Mart Wine: 12. Chateau Traileur Parc 11. White Trashfindel 10. Big Red Gulp 9. Grape Expectations 8. Domaine Wal-Mart 'Merde du Pays' 7. NASCARbernet 6. Chef Boyardeaux 5 Peanut Noir 4. Chateau des Moines 3. I Can't Believe It's Not Vinegar! 2. World Championship Riesling And the number 1 name from Wal-Mart Wine... 1. Nasti Spumante Cheers! :drink: :right: :nod: __________________ "If it's worth doing, it's worth doing right".

01-28-2003, 01:52 PM	#2
NRAJOE Senior Member Join Date: Apr 2002 Location: Toledo,OH Posts: 19,051 Images: 3	Yummy! I'm there! :drink: __________________ U.S. Army 1976-1979 237th Combat Engineers Heilbronn, Germany