I saw the ad in the back cover of the American Rifleman, checked it out to see what was up. I checked on some ammo - Hornady Zmax 55g .223. The directions to get my discount asked for my zip code, which then ended up with me being directed to one of the local dealers. His price through the site at $15 or so was about $2 below the lowest price from Midway, and it said the regular price was around $24. I checked on a couple of scope prices - I just appreciate nice optics - found a Leupold that lists at $440 for about $360, and a Bushnell that lists for $130 at about $70. Those prices did not direct me to the local store. I checked on a gun and it sent to the local guy and said to call for price. What have you found? Has anyone bought anything there? I wonder how much goes through a local store and how much is just warehoused and shipped out as ordered? Guns, obviously, go through a dealer, but other stuff??