Might be a good little .22 autoloader for the price, but unless I have some specific thing I'm looking for you just can't beat a 10/22 even if it costs more, especially now that there is pretty much any flavor of 10/22 anyone could possibly want and then some and they are almost as customize-able as an AR, which is likely why they might not be selling like hotcakes, Folks that shoot a lot of .22 want something better, and many who are looking for a first plinker for their kids or grandkids are probably likely to spend the extra as well unless they just can't afford to which really narrows down the target audience, and lets not forget there are a lot of used .22's out there also competing for the budget end of the market.