Not every American wants or needs a Ford King Ranch. There is no dam excuse for carmakers not to offer a small pickup that achieves 30 MPG highway or better. Historically, there have already been small trucks on the market for American consumers that have achieved that already. Isuzu Hombre once was one such truck with a thrifty gasoline 4-cyl. Using a small diesel could also get MPG way up. I would also like to a return of the bench seat and no console on the floor in truck cabs that takes up valuable roominess. The shift lever in automatics can go back on the steering column as was historically. I also want a bunch of electronic sci-fi crap to disappear from the dash. Small-vehicle sensibility peaked with rigs like the Isuzu Hombre and the Toyota pickup up to 1991. I want back to basics in motor transportation. They, Toyota, had it RIGHT in 1979. Do you need a gas-guzzler or an infotainment center to go hunting or haul your retrievers to the field for training or trialing? I don't.